Each bottle of Veteran Gin honours a fallen hero who laid down their life in service of their country. We want to honour those who served to defend our democratic freedoms and way of life. As a society, we often forget the sacrifice that has come before us or imagine the unimaginable prospect of being sent to fight for the freedoms that a generation of people would never actually have.

There is no bottle in the world that salutes selfless sacrifice in this way and we want to make sure that these extraordinary people are never forgotten. When opening our bottle for the very first time we encourage a poignant toast to the person named on the dog-tag card and we like to think of this person momentarily back in the room and grateful for this act of remembrance.