Our Story

Veteran Gin was born on 23rd March 2023, in Elizabeth Street, Belgravia. A unique cause-led London Dry leading a renaissance of classical military beginnings. We believe an already exquisite blend tastes even better with the highest purpose fused within the liquid.

We think Veterans are exceptional and deserve as many permanent spotlights as possible across all parts of society.

With the strongest links to the Household Division and over 60 years of family service, a founding member thought it was time to place the exceptional commitment of the Armed Forces onto the Gin shelf by offering a quality option to compete with the regular and somewhat over-familiar choices.

Something cause-led with a practical output to help those in need and above all provide a showcase to extraordinary people who make an extraordinary commitment of unlimited liability.

Gin has a proud military history dating back hundreds of years with the original beginnings and association somewhat lost and disconnected today.

By land and sea it has a rich heritage, standing shoulder to shoulder with values of bravery, duty, selfless commitment and the invincible spirit of never giving up.

Our Mission

Simply, to honour the past, support the future and reset thinking towards one of the few cause-led spirits on the shelf. Importantly, we are determined to keep countless stories of shared sacrifice alive and plugged into our modern world.

Over 1,000,000 British Empire soldiers were killed in action during the First World War. More than 100 years later, over 500,000 still have no known grave. The scale of the catastrophic fighting and relentless engagement meant that many of the fallen were never identified or, very often, never recovered. Thousands of men without name, thousands of names without men and a generation of fathers, sons, uncles, brothers, best friends, sweethearts all left without a final resting place.

For those left behind, no marked grave to centre their grief and spiritually reunite with their loved one.

Through an ultra premium Gin, we want to encourage thinking and honour, reflect and remember those to whom we all owe so much.

Proceeds from each bottle sold go to support real-time action for Veterans who commonly face struggle and hardship within their communities.

Since launching in 2023 we are proud to have supported the following Veteran Charities and Events: