Veteran Gin was born on 23rd March 2023, in Elizabeth Street, Belgravia. A unique London Dry leading a renaissance of classical beginnings, we believe an already exquisite blend tastes even better with the highest purpose fused within the liquid.

Our Veteran Gin is the only spirit in the world that honours Veterans by giving proceeds to support a modern age of struggle found across those who leave the Armed Forces and face common hardship and difficulty. In real terms, this means providing quick reaction funds to those often lost and disconnected from main stream charity support.

We firmly believe that anyone who has served their country does not deserve to be left behind or disadvantaged when out of uniform. Life in the Armed Forces demands a commitment and personal duty like no other career choice and deep rooted military Values and Standards sets the Armed Forces apart from other occupations and, often, from our enemies.

Officers and soldiers in the British Armed Forces must always be ready to serve; voluntarily placing their personal freedoms behind that of service to the Nation. Officers and soldiers must be willing to place themselves in positions of great danger, difficulty and stress; this includes mortal danger.

Service in the Armed Forces has the potential to demand personal sacrifices not expected of any other profession in our society. Those who join the Armed Forces must be prepared to knowingly risk their lives to save and preserve the lives of others.

Through Veteran Gin, we acknowledge what it takes to serve and want to help those who face difficulty in a new life away from the Armed Forces, Why? Because they do not deserve to be left behind and forgotten. Proceeds from each bottle sold go to support Veterans in the community. There is no other bottle on the shelf that has this great sense of action that can make a big difference to so many.

With third generation family links to the Household Division, we acknowledge over 300 years of regimental history. Whether ‘red’ or ‘green’ the Guards Division adopts the very highest levels of professionalism and military standards (of course at their very highest in the Scots Guards!)